The vision of its two founders, Veronica Devine (a marketing guru) and Paul Symes (a cosmetic chemist), was to launch a range of skincare products specifically designed for the harsh South African climate. The aim was to combine the very best of science and nature to develop a range that would be on par with international brands.
After being turned down 11 times by the banks she approached, Ms Devine was granted a R10 000 loan, and thus launched Justine Cosmetics in May, 1973.
The success of the Justine brand has enabled many women (and men) to launch their own successful careers in direct selling. By 1996, Justine had become the number 1 direct-selling skincare brand in South Africa, with over 25 000 consultants selling this legendary range of products.
Its been over 40 years since the launch of Justine. A well-loved, proudly South African brand, Justine continues to be a pioneer in skincare development, with award-winning products and breakthrough skincare technology.
The name “Justine” was inspired by the classic novel of the same name, part of the “The Alexandria Quartet” by Lawrence Durrell. The heroine, Justine, was mysterious, dynamic, strong and determined, but always and feminine and alluring.